quinta-feira, 3 de maio de 2012

The business value of do-it-yourself | SmartBlogs

The business value of do-it-yourself | SmartBlogs:


SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Lynda Weinman, co-founder of Lynda.com.

Many new startups are redefining the expectations of what it takes to formulate a successful business venture, including the idea that an MBA is all but required for success. The plan-then-execute approach of most MBA-fueled businesses is not always the most sustainable, says Lynda Weinman, co-founder of Lynda.com, which produces online software training videos.
For budding entrepreneurs, Weinman suggests first focusing on a business that fulfills a true need for consumers, rather than zeroing in on whatever could be the biggest market share.

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